"I've Fallen and I Can't Get Up!"
Back then, my dearly departed mother was only about 70-something, but whenever I'd see this ad of an old actress pretending to be down, I'd get a case of the guilts about my own Mom.
I even considered getting my Mom one of those contraptions, but I knew it'd end up in the drawer containing her hearing aid, false teeth and other expensive crap we got her that she refused to use.
Besides, Mama would call the fire department, ems and the cops just for her own entertainment. She called it, "checking to see if that 9-1-1 crap really works."
This old lady in the ad is a common panderer-taking advantage of her age to bilk her fellow fogies and their adult kids out of a lot of dinero.